Managing SEO at the enterprise level offers unique opportunities to drive meaningful business outcomes and shape global digital strategy. Over the course of my career, I’ve led in-house global SEO programs for GoDaddy, Epic Games, Unreal Engine, Fortnite, and Chewy. Before that, during my time at agency, I had the privilege of managing Organic Search initiatives for Chevron, Hallmark, Xbox, Windows Phone, and IKEA USA, as well as contributing to high-impact projects for MSN, Beats by Dre, Hawaiian Airlines, and Microsoft.com.
What sets enterprise SEO apart is its scale, complexity, and potential for impact. These programs often come with access to vast resources, advanced tooling, and cross-functional teams that empower experimentation and innovation at a level not possible elsewhere. Optimizing high-traffic, high-stakes websites in competitive industries demands not only technical depth but also strategic vision and operational excellence.
The work is challenging, navigating large organizations, aligning diverse stakeholders, and adapting to ever-changing search algorithms, but the rewards are substantial. You gain experience that can’t be replicated in smaller environments: influencing product roadmaps, leading change across global markets, and helping to define SEO best practices that ripple across the industry.
For brands looking to elevate their search presence or for organizations seeking seasoned SEO leadership, this is where I thrive; at the intersection of complexity, scale, and strategic opportunity.
