Why Companies Trust Me With Their SEO

I’m Garth O’Brien, and I’ve been driving SEO success since 2002. Over the past two decades, I’ve led enterprise-level Organic Search programs both in-house and at agencies, helping some of the world’s most recognized brands scale their visibility and growth.

While at Catalyst Digital, I managed SEO programs for Xbox, Xbox Support, Windows Phone, Chevron, IKEA USA, and Hallmark. I also managed special SEO projects for MSN, Hawaiian Airlines and was one of four SEOs responsible for Microsoft.com. On the in-house side, I’ve led global SEO at GoDaddy and Epic Games; including flagship properties such as Unreal Engine, Fortnite, Rocket League, and Epic Games Store. Today, I serve as the Director and Head of SEO at Chewy, where I guide enterprise-scale strategies across a highly competitive eCommerce landscape.

Companies trust me because I bring:

• Enterprise expertise across technical SEO, content strategy, and international markets – I’ve led complex SEO programs for global brands, ensuring that technical architecture, content, and user experience work together to drive measurable Organic performance. My strategies scale across industries, languages, and regions, balancing local relevance with global consistency.
• Proven results delivering organic growth for global brands – Since 2015, my work has contributed to over $2 billion in Organic Search revenue, demonstrating the tangible business impact of strategic SEO. I focus on converting insights into actionable plans that boost keyword rankings, traffic, engagement, and revenue.
• Cross-functional leadership that aligns SEO with marketing, product, and engineering – I excel at connecting teams across marketing, product, engineering, and analytics to ensure SEO is integrated into broader business initiatives. By fostering collaboration and clear communication, I help organizations execute strategies efficiently and achieve long-term growth.
• Adaptability in an evolving search landscape, including AI-driven platforms – I embrace emerging technologies and platforms, integrating AI tools to streamline workflows and optimize visibility across ChatGPT, Perplexity, Google AI Overviews, and other AI-powered search ecosystems. This allows brands to stay competitive as the search landscape evolves.
• International SEO expertise – I develop strategies tailored to multi-region and multi-language audiences, navigating cultural nuances, local search behaviors, and regional search engine differences. My approach ensures that brands maximize visibility and engagement in global markets.
• Building and managing high-performing SEO teams – I recruit, mentor, and lead cross-functional SEO teams, fostering a culture of continuous learning and performance excellence. My focus is on empowering teams to deliver results while aligning with business priorities and long-term objectives.
• Senior leadership experience and C-suite collaboration – I’ve held senior SEO leadership roles at global organizations, regularly presenting insights and recommendations to C-level stakeholders on strategy, business impact, and growth opportunities. This experience ensures SEO initiatives are aligned with overall business objectives and positioned for maximum organizational impact.
• A track record of trust and thought leadership – Industry recognition through speaking engagements at SMX Advanced, SMX West, Conductor’s C3, and Digital Summit events underscores my expertise. I share insights on enterprise SEO strategy, scaling programs, and aligning SEO across complex organizations.

With over 20 years of experience, my approach is simple: data-driven strategies, clear communication, and measurable results that align with business objectives.